About the Coach

Juliana Escovar

I’m a trained Co-Active Coach and a certified Positive Psychology practitioner, with over fourteen years of experience in organizational development, change management, and people-centered work.

I originally trained as a lawyer in Colombia and later immigrated to Canada, where I experienced firsthand what it means to rebuild a professional identity in a new country, language, and cultural context. That transition shaped both my personal journey and my professional focus. It led me to study human development, leadership, and the psychology of well-being, and it continues to inform how I work as a coach.

As I moved countries, I worked in many jobs and I became deeply aware of the challenges immigrant women face when entering a new workforce or starting over professionally. I was living many of those challenges myself, without access to coaching or therapy at the time. I was navigating new cultures, new languages, and new expectations of belonging, often adapting quickly while quietly moving away from parts of myself.

Today, I run Lunova Coaching, a practice dedicated to immigrant and culturally diverse women in the middle stages of their careers. Women who are intelligent, capable, and whole, yet often navigating invisible barriers shaped by culture, race, gender, and unspoken social rules.

Lunova was created to make personal and professional development more accessible. My vision is to support women in thriving with confidence and authenticity, while helping create pathways toward representation, inclusion, and a genuine sense of belonging.

To bring this vision to life, I use a blended approach that integrates Co-Active coaching, positive psychology, community, and well-being. Lunova is designed as a supportive and affordable space where women can pause, reflect, reconnect with their strengths, explore their cultural identity, and design the next chapter of their lives with clarity and support.

I work from the belief that women already carry the strengths they need. Coaching helps bring those strengths into focus, so they can be trusted and applied with confidence.

Let's chat.